What is your value proposition? - small-business
Every business has a value proposition. That is a assertion of their perceived value to their clients. Often a ballet company will have one perception at the executive level, an added at the sales level, and even a third one at the client level.
Value propositions need to be aligned so that the consumer is in receipt of a coherent message. If the value proposition is not aligned you will have another level, altered directions, and another speeds that not aiming at the same results. If you take the time to find out what others are adage about your value and equate that to what you think your value is, you may be quite astounded that the two principles are not the same. If you aim to keep happy customers, then you must alteration your value proposition to match that of the customer's perception.
I have a colleague that was effective on a band assessment to find out if the value proposition from the executive level, sales level, and patron level were the same. What he found was that this ballet company and others of analogous size ($100 M in sales) do not align their value proposition to what the patron sees as the value, In fact, he found that what they belief was the best part of their ballet company was in point of fact not very crucial to the customer.
Ask manually what your value proposition must be, not what you think it must be. Work with your clients to do an alignment of perceived principles and authentic value. Keep a best ever of the whole lot that is said about the business and its value. Help them to appreciate what they bring to the table and you will apt win more business.
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